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Channel Management

Although China has had explosive growth, China remains a less sophisticated and developed business environment than the West. For example, China is not one homogeneous market. China is a network of loosely linked but different regional markets, similar to Europe in this respect. China is an enormous market opportunity in most industries, but building China market success using Western sales and marketing approaches seldom works.

China Centric can develop and execute a Sales Channel Management Program customized to the Client Company’s business and the dynamics of the target China market segment. Considerations in the program include development of a custom regional/vertical segment channel strategy, as well as searching, qualifying and contracting China distributors and agents, and the development local channel management processes and resources.