About China Centric

Since 2003, CCA has guided over 250 independent and 30 private equity owned North American companies in developing and executing custom China and Asia business strategies.

China has over 400 million people living in middle class families with a purchasing power parity of greater than USD50,000. It remains the world’s fastest growing large market, with an evolving regulatory and commercial environment. Failure to understand the differing and nuanced nature of China reduces a company’s probability of economic success. CCA is able to apply decades of cumulative experience from both in-region and U.S.-based teams to guide clients to success.

China Centric’s core management team has had P&L accountability for over twenty years at multi-national corporations in China and Asia. The team has direct China and Asia management experience in general management, sales and marketing, engineering, manufacturing, supply chain, finance, human resources and regulatory compliance.

CCA's staff consists of 22 professionals, 18 based in China and Asia, with offices in Shanghai, Zhuhai, Hong Kong, and a liaison office in Taipei.