China Market Development Process

China Market Research Process

China Market Development

Where Experience and Execution Converge


  • China market development strategy and programming must matched to unique fact-based understanding of unique China market dynamic, drivers and influences
    • Projecting Western sales and marketing paradigms into China is often a formula for underachievement
    • #1 Critical Success Factor is mapping and understanding specific China market attributes and CI

  • China Centric's Strategic China Market Development Process - “Structure follows Strategy”
    • Develop a complete set of objectives and constraints (financial, people, time) before addressing structure
    • Multiple strategy and action paths available to achieve objectives
    • China Centric's Strategic China Market Development Process is a 3-stage approach to integrated China business initiative execution that matches market facts to the most effective strategy path and detailed tactical action planning