China Market Development Process

Articles

China Market Development

  • China market development strategy and programming must matched to unique fact-based understanding of unique China market dynamic, drivers and influences
    • Projecting Western sales and marketing paradigms into China is often a formula for underachievement
    • #1 Critical Success Factor is mapping and understanding specific China market attributes and CI


  • China Centric's Strategic China Market Development Process - “Structure follows Strategy”
    • Develop a complete set of objectives and constraints (financial, people, time) before addressing structure
    • Multiple strategy and action paths available to achieve objectives
    • China Centric's Strategic China Market Development Process is a 3-stage approach to integrated China business initiative execution that matches market facts to the most effective strategy path and detailed tactical action planning

China Market Research Process

Where Experience and Execution Converge